📖 What is Smart Popup for Instant Popup Builder

What is a smart popup?

Smart Popup is an advanced AI-driven extension for the Instant Popup Builder plugin. It uses artificial intelligence and machine learning to intelligently determine which popup from your library should be displayed to a visitor at any given moment. Its purpose is to increase conversions, reduce user fatigue, and optimize popup performance automatically by learning from user behavior and historical data.

Traditional popups treat all users the same. Smart Popup personalizes the experience, ensuring that each user sees the popup most likely to engage or convert them.

Note: The Smart Popup feature is available through a Premium Extension of Instant Popup Builder.

You may also need to check: How to Install a Single Extension? & How to Activate Your License Key?

Prerequisites

Make sure the Smart Pop-up extension is installed and activated in your WordPress setup.

This extension uses:

• User behavior tracking
  
• Machine learning algorithms
  
• Exploration vs. exploitation strategies
  
• Conversion data analysis
  

to automate the process of pop-up selection, adapting in real-time to what works best.

Workflow:

1. Identify User: Assigns a unique ID (cookie/session) for both anonymous and logged-in users.
   
2. Track Interactions: Every popup view, click, dismissal, or conversion is logged.
   
3. Build Profile: User behavior across sessions is stored and updated.
   
4. AI Decision: When a popup is triggered, Smart Popup AI chooses the most appropriate one.
   

Learn & Optimize: Updates models and preferences based on conversion outcomes.

Enabling Smart Popup

1. Go to Instant Popups > All Popups.
   
2. Locate any popup and toggle the Smart Popup switch.
   
3. Repeat this for any other popups you want to include in AI selection.
   

Only popups with Smart Po-pup enabled will be considered by the AI.

Best Practices

• Start with 3–5 strong popups before enabling Smart Popup
  
• Design each popup for a unique goal or audience
  
• Monitor Smart Insights regularly to track performance
  
• Adjust exploration rate during promotional events
• Combine with triggers (e.g., exit intent) for powerful targeting.

Analytics and Reporting

Navigate to Instant Popups > Settings > Smart Popup for:

• Total Impressions
  
• Click-through rate
  
• Conversion rates
  
• Drop-off points
  
• User engagement heatmaps
  
• Popup-specific comparisons
  

Includes AI-generated suggestions like:

• “Try changing CTA on Popup #3”
  
• “Popup #2 performs better on mobile in the evening”

Works best with Analytics Extension

Smart Popup elevates popup marketing by introducing intelligence and adaptability. By enabling Smart Popup, you’re transforming your site from a static experience to one that learns, adjusts, and optimizes in real time—helping you increase conversions and delight your users with highly relevant offers.