📖 Analytics Extension Guide for Tracking and Optimizing Campaigns

The Instant Popup Builder – Analytics Extension empowers you to measure, understand, and optimize the performance of your popups using real-time data, AI-powered insights, and advanced conversion tracking.
Built with state-of-the-art algorithms and AI-driven logic, this extension helps you analyze what’s happening in your campaigns, identify growth opportunities, and make informed decisions to boost engagement and conversions.

1. Dashboard Overview

The Dashboard gives you a quick, visual snapshot of your popup performance.

How to Access:

• Go to WordPress Admin → Instant Popup → Analytics.
• Set a date range to compare campaign performance over different time periods.

Key Metrics:

• Total Views – Number of times your popups were displayed.
• Total Clicks – Number of times users interacted with your popup content.
• Click-Through Rate (CTR) – Percentage of views that resulted in clicks.
• Unique Sessions – Number of unique visitors who saw your popups.

Performance Overview Graph:

• Displays trends for views and clicks over a chosen timeframe (7, 14, or 30 days).

2. AI Insights

AI Insights automatically evaluates your popup performance and suggests actionable improvements based on your campaign data.

1. a) Performance Analysis

• Compares your CTR against industry benchmarks.
• Recommends strategies such as A/B testing, refining targeting, and improving design.
• Provides an AI Confidence Score for recommendations.

1. b) Trend Analysis

• Detects performance changes in popup views and clicks.
• Suggests adjustments when a drop in engagement is detected.

1. c) User Behavior Insights

• Displays Average Time to Interact and Exit Rate.
• Helps you optimize display timing and messaging clarity.

1. d) Optimization Opportunities

• Lists high-impact actions with estimated improvement percentages.
• Prioritizes recommendations with Low, Medium, or High urgency.

3. Reports

Generate detailed reports to better understand user behavior and campaign effectiveness. Available report types include:

1. a) Performance Summary Report

• Shows Total Views, Clicks, CTR, and Unique Sessions for a selected period.
• Includes a trend graph and a popup performance table with ratings:
  • Excellent – High CTR
  • Poor – Low CTR
    Screenshot: Use Analytics – Performance Summary Report.png

1. b) Conversion Funnel Analysis

• Visualizes the customer journey:
  1. Popup Displayed
  2. User Engaged
  3. Clicked Through
• Highlights drop-off points.
• Includes Funnel Insights for targeted improvements.

4. Activity Tracking

Track when and where your popups perform best.

• Hourly Activity – Engagement trends by time of day.
• Device Breakdown – Pie chart of users by Desktop, Mobile, and Tablet.
• Recent Activity – Logs popup views and clicks with timestamps.

5. Using Analytics to Improve Popups

• Double Down on Winners – Replicate high-performing popups.
• Fix Weak Spots – Use AI recommendations to improve low CTR popups.
• Optimize Timing – Display popups during peak engagement hours.
• Target by Device – Tailor designs for desktop, mobile, and tablet users.
• Test & Refine – Run A/B tests to validate improvements.

6. How to Access Analytics

1. Go to: WordPress Admin → Instant Popup → Analytics
2. Use:
   • Dashboard – Quick performance overview
   • AI Insights – Automated improvement suggestions
   • Reports – In-depth performance data
   • Export – Download analytics for offline analysis

Pro Tip: Review AI Insights regularly to adjust your popup strategy based on real-time user behavior.