Popups are powerful tools for growing your email list, engaging visitors, and boosting conversions on your WordPress site. With countless popup plugins available, it can be hard to determine which one suits your needs. In this guide, we’ve compiled the top WordPress popup plugins, presenting each with detailed information to help you choose the best option for your website.
1. Instant Popup Builder
- Downloads: Fewer than 10,000
- Rating: 5/5
- Price: Freemium, with premium features available
- Best for: Quickly creating customizable popups with various triggers and display rules
Instant Popup Builder is designed for users seeking a fast and efficient solution for creating popups. It offers a variety of popup types, including image, text-only, HTML, and video popups. The plugin also provides analytics tools to track popup performance and optimize campaigns.
Key Features
- Unlimited Popups: Create as many popups as needed.
- Display Rules: Define where and when popups appear.
- Trigger Options: Activate popups on click, on-hover, or based on user interactions.
- Customization: Adjust popup size, background, and position.
- Analytics and Reporting: Monitor performance to improve results.
- Premium Features: Access video popups and exit-intent triggers.
2. Popup Maker
- Downloads: 700,000+
- Rating: 4.5/5
- Price: Freemium, with premium extensions available
- Best for: Creating versatile and customizable popups for various purposes
Popup Maker is one of the most popular WordPress popup plugins, offering great flexibility and compatibility. It supports integration with popular form plugins like Ninja Forms, Gravity Forms, and Contact Form 7. Its advanced targeting options and trigger features make it an excellent choice for any type of popup campaign.
Key Features
- Multiple Trigger Options: Create popups that open automatically, on click, or after form submissions.
- Advanced Targeting Conditions: Display popups based on content, user roles, and custom settings.
- Cookie Management: Control how often visitors see popups.
- Theme Editor: Customize every detail of your popup’s design.
- Form Integration: Works seamlessly with popular form plugins.
3. OptinMonster
- Downloads: 1+ million
- Rating: 4.5/5
- Price: Premium plans starting at $9/month
- Best for: Growing email lists and lead generation
OptinMonster is a robust lead generation plugin that helps you convert website visitors into subscribers and customers. With its drag-and-drop builder, you can create visually appealing and highly effective popups. It also features advanced tools like exit-intent technology and A/B testing to optimize your campaigns.
Key Features
- Exit-Intent Technology: Trigger popups as visitors are about to leave your site.
- Drag-and-Drop Builder: Design professional-looking popups effortlessly.
- A/B Testing: Test multiple variations to find what works best.
- Page-Level Targeting: Deliver personalized messages based on visitor behavior.
- Integration with Email Marketing Tools: Works with MailChimp, AWeber, and other platforms.
4. Popup Builder
- Downloads: 200,000+
- Rating: 4.4/5
- Price: Freemium, with premium extensions available
- Best for: Creating highly customizable and mobile-friendly popups
Popup Builder is a user-friendly plugin that allows you to create image, HTML, subscription, and other types of popups. It comes with extensive customization options, including animations and advanced targeting rules. This plugin is also compatible with WooCommerce and Contact Form 7, making it ideal for eCommerce sites.
Key Features
- Multiple Popup Types: Design image, HTML, subscription, and video popups.
- Advanced Targeting Options: Show popups based on user behavior and specific pages.
- Customization: Adjust dimensions, animations, and other elements.
- Event-Based Triggers: Activate popups on click, page load, or after a delay.
- Plugin Compatibility: Integrates with WooCommerce and other plugins.
5. WP Popups
- Downloads: 30,000+
- Rating: 4.5/5
- Price: Freemium, with premium plans available
- Best for: Lightweight and customizable popups with advanced targeting
WP Popups is a lightweight and feature-rich plugin that simplifies popup creation. Its visual editor and advanced display filters make it easy to target specific audiences. The plugin is responsive and works well with popular form plugins and is last in our list of Best WordPress Popup Plugins.
Key Features
- Visual Editor: Design popups with a drag-and-drop interface.
- Advanced Display Filters: Target visitors based on user roles, referrers, and more.
- Multiple Trigger Options: Set popups to show after a delay, on scroll, or on click.
- Responsive Design: Ensures popups look great on all devices.
- Form Integration: Compatible with WPForms, Gravity Forms, and others.
Which WordPress Popup Plugin Is Right for You?
When choosing a WordPress popup plugin, consider your website’s goals and audience. For beginners or those seeking simplicity, Popup Maker or WP Popups are excellent choices. If you’re focused on lead generation, OptinMonster offers advanced features like exit-intent technology. For eCommerce stores, Popup Builder provides robust customization options and WooCommerce compatibility. Instant Popup Builder is a great option for users who want a quick and effective solution with performance tracking.
By selecting the right plugin, you can create engaging popups that boost conversions, grow your email list, and enhance your overall user experience.