The Newsletter Campaign feature in Instant Popup Builder’s Subscription Pro Extension allows you to compose, schedule, and send newsletters to your subscribers. You can associate campaigns with specific subscription pop-ups or subscriber labels, and you can reuse or customize email templates for each newsletter.

This guide walks you through the entire process with detailed explanations of each step and interface section.

Pre-Requirements

Before creating a newsletter campaign, make sure:

• A Subscription lightbox popup is active
• At least one Email Template exists (you may also customize or build a new one while creating the campaign)

Step 1 — Navigate to Newsletter Campaigns

Go to: Instant Popups → Configuration → Newsletter

Here you will see all existing newsletter campaigns.
To create a new one, click Add New, and a modal window titled Create New Campaign will open.

Step 2 — Basic Campaign Information

This section lets you define the core details for your newsletter:

Campaign Name

Enter a descriptive name for internal use.
Example: December Deals Newsletter, Weekly Updates, etc.

Status

Defaults to Draft.
You can keep it in Draft until you’re ready to finalize and send.

Campaign Associations

In this section, you choose who will receive the newsletter.

You can associate the campaign with:

1. Subscription Campaigns (Popups)

These are your active subscription popups.
Selecting one will send the newsletter to all subscribers collected through that popup.

2. Labels (Optional)

Labels allow advanced segmentation.
For example: VIP Users, Free Trial Users, Beta Testers, etc.

You may choose:

• Only campaigns
• Only labels
• Or both

At least one campaign OR one label is required.

You can also create new labels using the Manage Labels button.

Sender Details

Configure who the email appears to be from:

Sender Name

Displayed in the recipient’s inbox.
Examples:

• Your Store Name
• Customer Support
• Instant Popup Builder Team

Sender Email

Email address from which the newsletter will be sent.

Email Content Setup

Here you design the actual content of your newsletter.

Subject Line

This is the email subject your subscribers will see.
Tip: Keep it short, clear, and engaging.

Email Template (Optional)

You can select an existing email template.
Once selected, the content loads into the editor and can be customized without affecting the original template.

Email Content Editor

Use the rich text editor to:

• Format text
• Add images
• Insert links
• Create lists
• Add promotional content

A helpful tip appears below the editor:

Use engaging content to keep your subscribers interested!

Campaign Scheduling

The scheduling section lets you decide when your newsletter should be sent:

Send Immediately

The newsletter is sent as soon as the campaign is created.

Save as Draft

Use this if you want to continue editing later.

Schedule for Later

Allows you to choose a specific date and time—for example, scheduling a holiday sale announcement.

After choosing an option, click:

Create & Send Campaign (or Save, depending on your selection)

Campaign List Overview

Once created, your campaigns appear in the list with the following details:

• Campaign Name
• Associated Campaigns / Labels
• Subject Line
• Status (Draft, Scheduled, Sent)
• Subscriber Count
• Creation Date
• Actions: Edit, Send, Delete

From here you can:

• Edit the campaign
• Delete it
• Manually send it (if not scheduled or already sent)

Summary: how to create a Newsletter Campaign?

To create a Newsletter Campaign in Subscription Pro, you:

1. Open Instant Popups → Configuration → Newsletter
2. Click Add New
3. Enter campaign details (name, status)
4. Choose associated campaigns or labels
5. Add sender information
6. Write your email content or load a template
7. Schedule or send immediately
8. Save and manage from the campaign list

Newsletter Campaigns give you a powerful, flexible way to keep subscribers engaged and deliver targeted content directly to their inbox.