Black Friday is around the corner, and your website needs to be ready to capture the surge in traffic and convert visitors into loyal customers. The secret weapon? Instant Popup Builder — a powerful WordPress plugin designed to help you create high-conversion popups and boost sales with its powerful tools.
In this guide, we’ll walk you through how to use Instant Popup Builder and its built-in Scheduling and Subscription Popup features to set up a conversion-optimized campaign. You’ll learn how to plan your campaign, build effective pop-ups, set up autoresponders, and schedule everything to run automatically when the Black Friday rush begins.
Black Friday is one of the most competitive online shopping events of the year. You need more than just discounts—you need timely, engaging, and automated ways to connect with your site visitors. Instant Popup Builder is designed exactly for that.
With Subscription Popups and Scheduling extensions, you can:
Let’s break down the steps to boost Black Friday sales with scheduled popups and subscription campaigns using Instant Popup Builder.
First, install the Instant Popup Builder plugin on your WordPress site. Make sure to also activate the required extensions:
These two modules work together to build a seamless lead capture and conversion funnel.
Head to your WordPress dashboard and navigate to Instant Popup Builder → Add New Popup.
From here:
You can even add fields for names or preferences to segment your email list later.
Once designed, go to the configuration menu under Instant Popup > Configuration and set up the Autoresponder feature. To set up an auto-responder, first create a template in the templates and publish it, then go to Auto-Responder and set up your auto-responder against your campaign. Set it to instantly send an email with a discount code, such as:
Subject: Your 20% OFF Code is Inside!
Body: Thank you for signing up! Use code BLACK20 at checkout. Hurry, the deal ends soon!
This immediate reward helps drive conversions faster.
Now, leverage the Scheduling Extension to determine exactly when your popup should appear.
For a Black Friday campaign, ideal times could be:
Simply go to your popup settings and click on Conditions and choose the “Schedule” option. You can define start and end dates, as well as daily time windows. This ensures your popup appears exactly when it should—no earlier, no later.
Before the Black Friday madness begins, thoroughly test:
Use private browser windows or incognito mode to simulate real-user experiences. Instant Popup Builder also supports preview and test modes to help you get it right.
Here’s how your Black Friday campaign might unfold for a visitor:
This seamless journey boosts conversions while building your long-term email list.
While your initial goal is to boost Black Friday sales with scheduled popups and subscription campaigns, the setup pays off beyond the holiday:
The Black Friday shopping season is your opportunity to engage more visitors and drive serious sales. With Instant Popup Builder, you can execute a data-driven, automated marketing strategy using scheduled popups and subscription campaigns—no coding or extra tools required.
Don’t wait until the last minute. Set up your campaign, test it, and let Instant Popup Builder handle the heavy lifting while you focus on fulfilling orders and delighting customers.
Start today and turn your website into a lead-generating, revenue-boosting machine this Black Friday!
Let’s break down the steps to boost Black Friday sales with scheduled popups and subscription campaigns using Instant Popup Builder.
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