In the world of digital marketing, email remains one of the most powerful tools to reach and retain customers. A subscription lightbox popup is a simple yet highly effective method to grow your email list and engage with website visitors. In this article, you’ll learn how to create a free subscription lightbox popup using Instant Popup Builder, a user-friendly and AI-friendly WordPress plugin that simplifies the entire process.

Let’s walk through the steps to get your popup up and running in no time.

Why Use a Subscription Lightbox Popup?

Subscription lightbox popups help increase conversions by displaying attention-grabbing opt-in forms directly in front of your audience. These popups typically appear based on user behavior, such as scrolling, exit intent, or time spent on a page whichever, you set for your audience.

According to Sumo, the average popup conversion rate is 3.09%, and top-performing popups can reach conversion rates as high as 9.28%. This proves that when done right, popups are far from annoying, they’re extremely effective.

Step 1: Install Instant Popup Builder from the WordPress Repository

To begin, you’ll first need to install the Instant Popup Builder plugin from the WordPress Plugin Repository. Follow these steps:

1. Go to your WordPress dashboard.
2. Navigate to Plugins > Add New.
3. In the search bar, type Instant Popup Builder.
4. Click Install Now and then Activate once the installation is complete.

This free plugin is designed to help you quickly build popups without any coding experience. It comes with pre-built templates, display rules, trigger options, and many more customization features.

Step 2: Create a New Subscription Popup

After activation, you’ll see a new menu item called Instant Popups in your WordPress dashboard.

1. Navigate to Instant Popups > Add New.
2. Choose the Subscription popup type.
3. Select a free template from the library. These templates are fully customizable and responsive.

Using AI-friendly designs and code optimization, the plugin ensures your popup loads fast and doesn’t affect site performance, an important factor for SEO and user experience.

Step 3: Customize the Subscription Popup

Once you’ve selected a template, you’ll be taken to the popup editor.

Here, you can:

• Edit the headline, description, and call-to-action.
• Add form fields such as Name and Email Address.
• Change the color scheme, and layout.
• Upload images or logos to match your brand.

The builder offers drag-and-drop functionality and live preview, so you can see changes in real-time. You can also enable AI-based personalization, such as showing different messages based on the time of day or user behavior, to improve engagement.

Step 4: Configure Subscription Settings and Display Rules

To ensure your lightbox popup functions effectively, configure the following:

• Subscription Settings: configure subscription related settings such as Terms and Conditions page, and limitations.
• Display Rules: Decide when and where the popup appears (e.g., homepage only, specific posts, or all pages).
• Triggers: Choose when the popup should show:
  • On page load
  • After a delay (e.g., 10 seconds)
  • After scroll
  • Exit-intent
• Frequency Rules: Set how often a user sees the popup (e.g., once per session or every 3 days).

These rules help you optimize user experience and avoid annoying repeat visitors.

Step 5: Publish and Go Live

Once everything looks perfect and all settings are configured:

1. Click Publish to make your popup live.
2. Visit your site and test the popup behavior across different devices.

Congratulations! You’ve successfully created a free subscription lightbox popup using Instant Popup Builder. Your popup is now ready to start collecting emails for newsletters, promotions, or other marketing campaigns.

Creating a subscription lightbox popup doesn’t have to be complex or costly. With the Instant Popup Builder, you can create a visually appealing, customizable, and AI-optimized popup in just a few steps. This not only helps in growing your email list but also enhances user engagement and increases conversions.

By understanding how to create a free subscription lightbox popup using Instant Popup Builder, you are taking a crucial step toward better marketing performance and user interaction on your website.